Sue Ryder is a nationwide charity operating in an increasingly competitive sector. Our brief was to redefine their offering and create a new identity so that awareness of the brand increased and its core offering became better understood.
In order to give the brand a clear and consistent positioning, we worked closely with Fenwick to establish guidelines that would accurately reflect the stature and aspirational quality of this, one of the UK's most famous chains of department stores.
Making a series of 15-century religious playlets appeal to a 21st-century audience may seem like a challenging task. However, by putting the tales into a modern context we made it easier for the target audience to identify with their message.
Newcastle Business Improvement District
When we were asked to persuade Newcastle-city-centre-based businesses to agree to a 1% levy on their business rates, we knew it wouldn't be easy. But by motivating senior management of the companies involved, we soon had them nodding in agreement.