Sue Ryder is a nationwide charity operating in an increasingly competitive sector. Our brief was to redefine their offering and create a new identity so that awareness of the brand increased and its core offering became better understood.
In order to give the brand a clear and consistent positioning, we worked closely with Fenwick to establish guidelines that would accurately reflect the stature and aspirational quality of this, one of the UK's most famous chains of department stores.
Making a series of 15-century religious playlets appeal to a 21st-century audience may seem like a challenging task. However, by putting the tales into a modern context we made it easier for the target audience to identify with their message.
Newcastle Business Improvement District
When we were asked to persuade Newcastle-city-centre-based businesses to agree to a 1% levy on their business rates, we knew it wouldn't be easy. But by motivating senior management of the companies involved, we soon had them nodding in agreement.
In order to ensure the success of this 7.6 million pound project, the largest dance centre of its kind in the north of England, we needed to create a distinctive, relevant and evolvable identity that would engage customers, partners and sponsors alike.
York Castle Museum
We were asked by York Castle Museum to bring together an 18th-century prison, a mock Edwardian street and a 21st-century exhibition about the 1960s into one unmissable visitor attraction. The result was a vibrant, rich, interactive and educational experience.
John Swannell Photographer
John Swannell is one of the biggest names in British photography. The website we created for him showcases his collection of iconic images, is a vehicle for the sale of original photographic works and provides an interface with potential clients.
Over the past 25 years the designers at Infinite have been responsible for producing a plethora of logos, logotypes, marks and devices. From the literal to the abstract, each embodies and communicates the essence of the organisation it represents.