Don’t under estimate the value of your brand
Just because your brand is not listed on your balance sheet along with your building, stock, cash and fixtures and fittings doesn't mean that it isn't one of your organisations most valuable assets. But how can you get your brand to deliver even greater value?
Successful projects start with careful planning
In Japan when they undertake a large civil engineering project like a tunnel or a bridge, for example, they spend 80% of the time planning the project and 20% building it - but in the UK it's the other way around! Perhaps that's why so many UK projects are late and are invariably over budget.
Defining a distinctive market position
Positioning is about creating clear space between you and your competitors. It's about understanding the truths of what makes your brand different. It's having a clear strategy and a set of tactics that will constantly reiterate these truths and build brand loyalty in the minds of your audiences.
Harnessing the power of Social Media
Social Media is seemingly ubiquitous - the reality is, however, many companies don't understand how to successfully harness these channels let alone measure their effectiveness - so their efforts can be disappointing or, in the worst cases, damaging to their brand.
Successfully retaining a values-led ethos
These days the pressures on the not-for-profit sector are enormous. In the current economic climate income from voluntary donations are dropping as levels of individual incomes fall. The coalition government are tightening the purse strings while looking to charities and voluntary organisations to tender for the delivery of key public services.